Securing a Rare Rodent
January 28, 2007
CBC Radio’s science program, Quirks and Quarks, had a segment on the discovery of a new rodent found in the cloud forests of Peru. Host Bob McDonald interviewed Dr. Bruce Patterson about the find.
DR. PATTERSON: Immediately it appeared extremely curious and nothing like it was known from the region so it was obviously a high priority item to secure for study and further description.
BOB MCDONALD: To secure? So how did you secure it?
DR. PATTERSON: With dust shot from a 20 gauge shotgun.
BOB MCDONALD: You shot it?
DR. PATTERSON: Yes.
According to Made To Stick this is an example of “Unexpected” in their SUCCESs template.
